Exclusive Invite: Mobile Payments & Fraud Survey
The 2015 Mobile Payments and Fraud Report brought to light the fact that more than 43% of merchants think mobile is far riskier or somewhat risker than conventional eCommerce. With the substantial growth in mobile commerce, the evolving mobile wallet space, and the notable increase in fraud attempts, merchants will find themselves focusing on mobile payments and their risk tolerance more than ever before. But what tactics are your colleagues in the industry using to detect mobile fraud?
3 Tactics to Integrate Social & CRM
Integrating your marketing efforts across verticals can provide efficiencies and a more complete profile on your consumers. The topic of social media and customer-relationship management, CRM, integration has been a hot topic over the last year or so.
Openprise Gives Marketers Easy Tool for Data Management
When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the “pure” CDP function of building the customer database.
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Why Customer Experience is The Catalyst for Digital Transformation
As a digital analyst, I spend a lot of his time thinking about the future of customer experience. So much so that my next book attempts to rethink the term “experience,” X:The Experience of Business Meets Design. “X” explores experience architecture the various ways companies can design meaningful and shareable experiences in every moment of truth.
Salesforce Advocates That Their App Builder Is 'The Future Of CRM'
Salesforce just announced Lightning, which it calls the future of CRM. It combines a major redesign of the user experience, which the company calls the “Lightning Experience.”
Highspot Sales Enablement Helps Sales People Find Content and Marketers Measure What Works
"Sales enablement" is something of a catch-all term for a wide range of solutions that help sales people do their jobs better. Highspot has staked out the corner of this world occupied by systems that help sales people find the right marketing materials. It grew out of the pain that co-founder Robert Wahbe felt which running marketing for Microsoft's Server and Tools Division, where he found no good tools to help sales people and channel partners find the right materials when they needed them.
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Are 70% of Marketing Automation Users Unhappy? Well, Not Exactly
A recent piece in TechCrunch quoted me as saying that "almost 70 percent of marketers are either unhappy or only marginally happy with their marketing automation software." The author included a link to the source of that quote, but unfortunately it was broken (it has since been fixed). This lead to enough questions about the data that it now seems worth a blog post on the topic.
Artificial Intelligence + Human Insight | Ebook
Which is better at fraud prevention – machines or humans? The short answer is "Neither." It's the two working together, side by side, that generate the best results. Remember, merchants don't win by simply stopping fraud. They win by approving the maximum number of orders...while safely and cost-effectively mitigating fraud. Find out how the collaboration of Artificial Intelligence + Human Insight makes this happen.
CRM Deployment: Do You Need the Drill or the Hole?
I was hanging a picture in my home over the weekend and it got me thinking about the deployments of CRM systems. Yeah, I know, I need a life. You can just ask my wife.
Going Mobile? Find Out What's Trending in 2015
31% of merchants accept mobile
payments. Another 37% plan to accept them in 2015. How do they (and you) plan
to deal with the added costs associated with mobile transactions? For example,
Gizmodo reports Apply Pay transactions may be 6X more likely to be
Data Driven Sales 2.0
The introduction of CRM (for sales) and now MRM (for marketing) has brought sales people out of the "information on paper and in my head" era kicking and screaming and into the age of technology and data. We've all heard far too many stories of the difficulties this transition created. The screaming is over, for the most part, as any competent sales person now records information on a CRM system.
More Sales This Month - This Quarter - Next ... ?
I was at an organization this past week with lots of data and expensive technologies, but they are failing to achieve their expected sales outcome. Their question was how is this possible?
Latest Trends in Marketing Automation
I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool, a.k.a. VEST Report. The new version includes a big technical change: instead of the interactive Flash document that was very cool but people often had trouble running, it's now a combination of PDF for the core document and Excel spreadsheet for the detailed vendor scores. That's a technical step backwards but will actually make it easier for buyers to access the detailed vendor information, and in particular to screen for vendors with particular capabilities. Less is more, I suppose. The good news is that this format lets me expand beyond 25 vendors, which was the maximum the old
Hushly Helps Marketers Connect With Anonymous Web Site Visitors
When this blog last left Geoff Rego in 2010, he had just sold the assets of pioneering B2B marketing automation vendor Market2Lead to Oracle. Since then, he's been gnawing at the bone of anonymous business leads, suspecting that there's some way to gain value from people who are interested in a product but haven't identified themselves to vendors.