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Avention DataVision Gives Sales and Marketing Systems Unified Access to B2B Customer Data Quality and Alerts

By David Raab

February 1, 2016

My look last week at True Influence’s InsightBASE, a relatively new-fangled approach to intent data, was karmically balanced by a conversation with Avention, a old-line data aggregator that traces its roots to CD-ROM business lists from Lotus OneSource. The folks at Avention had reached out to discuss their latest product, DataVision, which extends Avention’s reach from sales enablement to marketing systems. The goal is giving clients a single data source to support both departments.

DataVision lets clients upload customer lists to be cleaned and enhanced by matching against Avention’s own master file, which is itself compiled from some seventy sources. Sales and marketing systems can then access the results in an online database, providing all departments with a single, consistent view of their consolidated data. The information includes both companies and contacts and supplements standard profile information with event-based “signals” derived from news reports, company Web sites, and social media postings. Clients can [...]

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