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EnterpriseCRMNews
3 Tactics to Integrate Social & CRM

By Vanessa Williams

December 14, 2015

Integrating your marketing efforts across verticals can provide efficiencies and a more complete profile on your consumers. The topic of social media and customer-relationship management, CRM, integration has been a hot topic over the last year or so. Social channels have made it easy to reach and engage your existing customers through matching users and targeted media buys. Additionally, creating social media campaigns provides a way to capture additional data about your audience and match it to your existing CRM list. This post will look at three tools for Social and CRM integration and some best practices for each tactic.

#1 FACEBOOK CUSTOM AUDIENCES
Facebook was one of the first social platforms to enable CRM matching through Custom Audiences. Just this week Facebook added additional data types for matching. Up until now, marketers were limited to email address, phone # or mobile ad IDs to create a Custom Audience. Now data types have expanded to include: First/Last name, DOB, Gender, City, State/Region, Zip Code & Country. It [...]

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