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Why Customer Experience is The Catalyst for Digital Transformation

By Brian Solis

September 30, 2015

As a digital analyst, I spend a lot of his time thinking about the future of customer experience. So much so that my next book attempts to rethink the term “experience,” X:The Experience of Business Meets Design. “X” explores experience architecture the various ways companies can design meaningful and shareable experiences in every moment of truth.

I recently spent time with the team at VisionCritical as part of the prep for its their upcoming conference in Chicago, 2015 Vision Critical Summit. My presentation is based on X and the conversation about what it should cover resulted into something that they felt worth sharing and I did too.

I hope it helps you. Please share your experiences in the comments…

Your book tackles the idea of experiential marketing. How is experiential marketing different from traditional marketing, and why should companies care about it?
X is about experiences and experiential architecture, and marketing is just one part of it. Customer experience is beyond just any one moment. It’s [...]

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