Be sure to add $$myusername$$@$$mydomain$$ to your address book or safe sender list.

EnterpriseCRMNews
Highspot Sales Enablement Helps Sales People Find Content and Marketers Measure What Works

By David Raab

July 9, 2015

"Sales enablement" is something of a catch-all term for a wide range of solutions that help sales people do their jobs better. Highspot has staked out the corner of this world occupied by systems that help sales people find the right marketing materials. It grew out of the pain that co-founder Robert Wahbe felt which running marketing for Microsoft's Server and Tools Division, where he found no good tools to help sales people and channel partners find the right materials when they needed them.

When Highspot was founded in 2012, it focused on better content discovery for sales people. But the firm soon learned that this wasn't enough. It has now redefined its core mission as improving results by showing which content is working. This is currently measured by tracking how often each item is used by sales people and read by recipients. The July release will supplement this with opportunity information from Salesforce.com CRM, allowing correlation of content usage with funnel stage conversions and revenue.

Highspot mostly does [...]

Continue Reading
 
 
Today's Top Videos:
Amazon Dash Button Appears To Not Be A Joke
About a year ago, Amazon unveiled the Amazon Dash, a way for people to add items to their shopping lists from their homes by scanning them with the device or using the microphone to tell it what they need. [...]
Watch Video
Google Says More About Mobile-Friendly Ranking Signal
About a month ago, Google announced that it would begin using mobile-friendliness as a ranking signal starting on April 21. This gave webmasters some time to prepare to avoid potentially devastating effects in search results. This is a major update considering that people are only searching Google more frequently from their mobile devices. [...]
Watch Video
What To Expect From Skype For Business
Back in November, Microsoft announced that Lync would become Skype for Business, and that it would come with a new client experience, new server release, and updates in Office 365. While Lync already gave users instant messaging and Skype audio calling, the new offering would add video calling and the Skype user directory, so you can call any Skype user from any device. Microsoft is now talking about the next steps in the transition. [...]
Watch Video
 

--This email is a service of EnterpriseCRMNews--


2015 iEntry, Inc. All Rights Reserved Privacy Policy Legal

To Be Taken Off This Mailing, Visit This Page.
For other support inquiries go here.