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EnterpriseCRMNews
Latest Trends in Marketing Automation

By David Raab

February 20, 2015

I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool, a.k.a. VEST Report. The new version includes a big technical change: instead of the interactive Flash document that was very cool but people often had trouble running, it's now a combination of PDF for the core document and Excel spreadsheet for the detailed vendor scores. That's a technical step backwards but will actually make it easier for buyers to access the detailed vendor information, and in particular to screen for vendors with particular capabilities. Less is more, I suppose. The good news is that this format lets me expand beyond 25 vendors, which was the maximum the old [...]

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