|January 12, 2015|
|Hushly Helps Marketers Connect With Anonymous Web Site Visitors|
|By David Raab|
When this blog last left Geoff Rego in 2010, he had just sold the assets of pioneering B2B marketing automation vendor Market2Lead to Oracle. Since then, he's been gnawing at the bone of anonymous business leads, suspecting that there's some way to gain value from people who are interested in a product but haven't identified themselves to vendors. Rego has shown me a couple of approaches over the past few years, none of which quite worked out. But when we saw each other at Dreamforce last month, it seemed he had settled on a keeper.
The new product is Hushly, which addresses the reluctance of prospects to provide their email address even in return for [...]
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|Customer Experience Happens To You Not Because of You…But It Doesn't Have to Be That Way|
Earlier this year, I was asked to write the foreword for a new book focused on experience marketing and CX. The opportunity appeared while I was in the throes of researching and writing my (not yet announced) book. As hard as it was to pull away from it, I must admit that it was a welcome distraction.
So, I stopped what I was doing and read the manuscript for Connect: How to Use Data and Experience Marketing to Create Lifetime Customers by Lars Birkholm Petersen, Ron Person, Christopher Nash.
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