Debating Social CRM




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January 23, 2012
The Power Of Traditional Marketing Channels
By Bob Sullivan
While new marketing channels are probably here to stay, don't disregard the power of traditional marketing channels. Direct mail with targeted GIS marketing, trade shows, newspaper advertising, radio and television, Email and telesales won't be out of the picture soon, if ever.

According to an article on destinationCRM.com, titled Never Underestimate the Power of Traditional Methods, the power of traditional channels is as strong as that of social channels. Written by Paul Greenberg, president of consultancy The 56 Group, he states:

" the power of traditional channels is as strong as that of social channels. Traditional channels are much harder to measure, don't scale the same way, and thus are a lot less sexy. As a result, they aren't given the importance they deserve."

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